Product Marketing Manager
Workplace: Stockholm, Sweden
Expires: June 19, 2025
Join Majority Sweden AB as a Product Marketing Manager to lead go-to-market strategies and product communications for a mobile banking service tailored for migrants. Collaborate with cross-functional teams to drive product adoption, brand consistency, UX copy, and manage translations.
Main requirements:
  • 4+ years of experience in Product Marketing or Product Management
  • Bachelor's degree preferred
  • Strong storytelling and content creation skills with consistent brand voice
  • Excellent verbal and written communication skills
Responsibilities:
  • Develop and execute go-to-market strategies for new product features and updates
  • Craft compelling messaging for various customer segments across channels
  • Collaborate with product, design, and engineering teams to align positioning with market needs
  • Conduct competitive analysis to identify market trends and opportunities
  • Create sales enablement materials like product one-pagers, FAQs, and presentations
  • Track and analyze key performance metrics to optimize marketing and product adoption
  • Develop and implement brand experiences aligned with MAJORITY app identity and tone
  • Ensure brand messaging consistency across customer touchpoints
  • Collaborate to create cohesive, user-focused branding elements
  • Maintain and evolve brand guidelines reflecting new product growth
  • Strengthen brand awareness and loyalty through storytelling and customer-centric content
  • Manage brand-related projects ensuring alignment with strategies and deadlines
  • Write clear, concise, user-centric in-app copy including onboarding, notifications, and error messages
  • Develop style guide for in-app copy to ensure consistency
  • Oversee translation process of app content into Spanish ensuring accuracy and cultural relevance
  • Collaborate with translators and vendors and manage quality assurance and timelines for translations
  • Monitor user feedback from Spanish-speaking users to improve translation quality
Required hard skills:
  • Product Marketing and Management
  • Go-to-market strategy development
  • Competitive market analysis
  • Content creation and storytelling
  • Brand management and development
  • UX copywriting
  • Project management
  • Translation management and quality assurance
Recommended hard skills:
  • Multilingual communication
  • Marketing analytics tools
Soft skills:
  • Strong communication and collaboration skills
  • Attention to detail
  • Cultural sensitivity and inclusiveness
  • Adaptability and problem solving
  • User-centric mindset
Natural languages:
  • English (Proficient)
  • Spanish (Working knowledge)
Cultural skills:
  • Understanding of migrant communities and global migration challenges
  • Cross-cultural communication
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